UNIQUE is a brand new strategic process, based on influence and communication theories and specific cases, taking its origin in both civilian and military strategic planning processes.
UNIQUE is a comprehensive process, which gathers different expertise to cover the overall strategic spectrum, to ensure you an exhaustive, complete, flexible, suited and efficient solution.
UNIQUE is a generic methodology which is adapted to every organization: private sector or public administrations, national or international structures, small, medium and big companies.
UNIQUE has been developed by Thierry FUSALBA, expert of influence and crisis communication, founder and director C4 Agency.
Understand: your organization, employees, colleagues, allies, adversaries and their physical and virtual environment
Name: some operational elements such as your center of gravity, your critical vulnerabilities, your essential capacities, restraints and constraints
Identify: your axes of improvement, your opportunities, skins and obstacles you will face
Qualify & quantify: your specific narratives and decisive points
Unify: create/ update your organization's strategic framework, synchronize your influence tool and develop a joint course of action
Experiment & Exploit: test your structure dedicated to crisis management, elaborate lessons learned, reinforce your resiliency and efficiency
UNIQUE is a comprehensive process, which merges different expertise to cover the whole strategic spectrum, thus ensuring an exhaustive and comprehensive solution.
UNIQUE is a generic planning process which is adapted to any organization: the private sector or public administrations national or international structures, small, medium and big companies.